The health and wellness industry has been experiencing immense disruption due to advancements in technology. Today's consumers are embracing wearable technologies and other activity-tracking products more than ever before.

👨🏼‍⚕️Our client

The Wellness Institute wanted us to present a new mobile app designed to support wellness. The only requirement is that it tracks the user’s progress and pushes them to commit to a healthier lifestyle.

Photo by Christin Hume on Unsplash

The COVID-19 pandemic has forced many of us to stay at home and be sat down more than we usually do. It can be tricky to…

Improving UI skills through UI challenges is a common practice in the design community.

The Challenge

Designing e-commerce website for Lozana B.

2020 was definitely a hard time for a lot of us. Due to the current pandemic worldwide, local businesses are seing the demand of their services and products plummeting. Building an online presence seems like the only way to counter the situation for now and more and more businesses are quickly shifting attention to their digital strategy.

Photo by Tim Mossholder on Unsplash

As part of Ironhack Paris second Design sprint, my teammates and I were asked to help one local professional to improve its online presence in order to be more competitive in the actual market. We decided to offer our expertise to Lozana B…

Food Sustainability, a Wicked Problem.

Our solution to connect local producers and consumers: more transparency for better health and sustainable consuming choices.


A wicked problem is defined as “a social or cultural problem that is difficult or impossible to solve for as many as four reasons: incomplete or contradictory knowledge, the number of people and opinions involved, the large economic burden, and the interconnected nature of…

Finding the sweet spot where user needs and business goals meet: here is the mission of every UX Designer out there. Design Thinking is a human-centered approach to problem-solving. Through observations and immersion, designers then work and develop some ideas, that would lead them to prototype. They then test their concepts, make conclusions out of it, tweak their prototype and iterate until the user is satisfied with the end result. ase.

Photo by Brett Jordan on Unsplash

Citymapper is a public transport app, founded in 2011 in London by Azmat Yusuf, a former Google employee. The idea of the app came to Azmat Yusuf when he first settled in London and didn’t know how to find his way in the city. He was frustrated by the situation and actually figured out that he wasn’t alone. As of today, the application is working in 73 cities and metropolitan areas in the world.

Citymapper offers interesting different features that solve some of the main problems of urban mobility: you can find the best route and instantly compare different travel…

Testing is vital when working on a new product. Usability Evaluation is a key method in order to assess a system’s UX and focuses on how users use a product and how well they use it to accomplish their tasks. Observing and analysing a user (behavior, reactions and performance) during the process is vital for the tester, because it will help find strengths and weaknesses of a product, leading to different iterations until the perfect system is found.

User Type

For my experiment, I decided to focus on one user type which is : Young couple — 20–40 years old.

  • My users want to plan a trip next summer and will travel as a couple.
  • They have saved enough for the tickets and will save as much as possible for the next 6 months to do this trip
  • They will have everything organized to enjoy at 100% while on holidays. They want to have special moments to celebrate being together.


Photo by Gabriel Rissi on Unsplash

My users are planning to visit Christ the Redeemer with is located at the top of Corcovado in Rio de…

Experimenting paper wireframing and new design tool: Figma

Photo by Kelly Sikkema on Unsplash

For the second challenge of the Ironhack’s Prework assignments, students were asked to work on Wireframing using «Reverse Engineering Style ». To do so, we had to pick a famous app of our choice and create wireframes out of it: lo-fi paper wireframes and a lo-fi wireframes on a design tool. I’m still discovering Figma (I’m more of a Adobe XD user) so I decided to continue to train on this new tool, especially because it will be the main tool used during the bootcamp.

For this challenge, I picked Instagram mainly because it’s one of the best app designed to me: it’s a visual focused app, so it was, in my opinion, designed to be beautiful without interfering with the users’ content: their pictures. It has always been simple to use and even when the Instagram team adds new features (recently Reels for exemple), they always make it super user-friendly, without requiring the user to start over again the learning process.

Jordane Lelong

Product Designer UX/UI - Paris // Freelance

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